Why The Internet?

November 11, 2006

Well, there are a couple of reasons why I feel the Internet has the ability to generate passive forms of income streams for everyone. Firstly, the amount of internet users is increasing exponentially every year. Sooner or later, every single household will have a computer and internet connection.

Furthermore, the connection speeds are getting faster as well. Wireless broadband access are also starting to surface and Singapore is soon going to offer island-wide wireless access.

Thus, the internet is becoming a must for every business, both online and offline.

For every business to become successful, it needs to have excellent marketing. Thus, we shall now compare traditional marketing with internet marketing:

Traditional marketing encompasses using snail mail to reach out to consumers. This is slow and entails high maling costs. It is limited to geographical bounaries and the business week and hours. There are high entry costs and high cost of failure.

Internet marketing uses emails which are fast, cheap, efficient and reliable. It can be made available to the whole world and it is available 24 hours, every dingle day.  There are low entry costs, thus it levels the playing field and makes it possible for almost every one to enter the market. There is also low cost of failure as compared to traditional marketing.

Remember, marketing is the oxygen of any business and the Internet has indeed revolutionized the concept of marketing. Still, there remains many skeptics and I shall attempt to dispel some myths in the next post.


2 Responses to “Why The Internet?”

  1. haha_casper on November 13th, 2006 7:37 am

    Ya! Internet is limitless. That’s what i realised. So many businesses are now becoming e-businesses and net traffic is so fast. Someday, maybe we will do away with all those shopping centres we have.

  2. sam on December 20th, 2006 7:38 am

    use the internet wisely and you can reap profits out of it!

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